Sunday, October 10, 2010

my comment

mountainboundtundy.blogspot.com/

ad post



The Samuel Adams beer ad pictured below says a lot without using words.  This ad depicts seven cold Samuel Adams beer bottles wearing football helmets. The bottles are standing in a group formation reminding the viewer of a football team lining up at the line of scrimmage.  This ad is simple and elegant and catches the eye of the football fan. The bottles grouped together remind the viewer that watching football can be as much of a team activity as playing football. Social drinking can be a part of that bonding experience. A further message that this add subtly is trying to get across is that’s along with football being a great American past time, Samuel Adams Beer is a quality American beer. Samuel Adams himself was American founding father. With football being such and American sport and part of our nations culture, it only makes sense that Americans wanting a premium beer buy Samuel Adams instead of a going with an imported beer By linking Samuel Adams, a premium beer, with the game of football, the ad is trying to connect the two in the mind of the consumer. People get in to habits when it comes to social drinking. People may drink certain beers in college or at a barbeque or at a sporting event. This ad attempts to persuade the viewer to think of picking up a few packs of slightly more expensive Samuel Adams on the way to watching the big game, breaking the habit of picking up their usual brand. This promises that by drinking Samuel Adams beer you create a bond with your friends and enjoy a masculine, all- American, high quality, football watching experience.

Tuesday, September 14, 2010

Argument post

dylan ph
Last night I got into an argument with one of my friends over which skate park is better, Carlsbad or the YMCA. He believes that the Carlsbad skate park is better because it is free and has lights. This means that you can skate until 10 pm when the weather is cooler and better for skating. He also likes the fact that you are not forced to wear a helmet or any sort of padding at the Carlsbad skate park. The YMCA skate park does not have lights and closes when the sun goes down. The YMCA is usually not free and you have to wear at least a helmet to skate there.  On the other hand The YMCA is much larger and has much more obstacles to skate such as a street course, two cement bowls, and a half pipe. The Carlsbad skate park consists of a small street course and a very shallow and poorly shaped cement bowl.  Wearing a helmet is also for your safety and even though you are not forced to wear one at the Carlsbad skate park, if a police officer drives by and sees you without one he is able to site you a ticket. I also reminded him that our friend just got a job at the YMCA skate park and is able to let us skate for free whenever he is working. Also there is a full snack bar and refreshing pool that you can use for two dollars after you are done skating. By using logos my foolish friend soon realized that there was much more things to skate, a refreshing pool, and a snack bar that made the YMCA a much better place to shred.